Endorse the product to your ezine list. How to Make Immediate Sales Using Your Opt-In List, Newsletter Or Ezine Subscriber Lists

In plan one we talked about sending an email to
your opt-in list. Plan 8 is about sending an email
to your ezine subscription list -- if you have
one.

If you don't have an ezine, don't assume you
should start one.

It's a lot of work to write an ezine and the
payoff isn't what it used to be. A friend of mine
was just telling me that he worked for a company
where they built a 35,000 name ezine list. Yet
when they sent out a promotion, they got only
around 1,000 click throughs to a page and then 200
clicks on that page to another page.

For the time and energy required, you could be
better off concentrating on one of the other
Plan's we're presenting to you.

Every business and market is different. If you're
in a niche without a glut of ezines, then having
one is probably a good idea. But if you're in a
niche or market that is loaded with free ezines,
take another route. Maybe try starting a paid
resource for $20 a month where people get the
monthly ezine and access to a password protected
area with resources.

I've seen a few marketers do this with success in
the crowded field of Internet marketing. One of my
friends built his ezine list by buying out ezines
from publishers who weren't making any money!

Having said that, if you have an email list where
people have purposefully and deliberately opted in
to your mailing list, don't wait! Cash in on it.
For example, if you publish an online ezine or
newsletter, you're set for action.

The secret -- and this is very important -- the
secret is to send a mailing to your list SEPARATE
from your ezine or newsletter. If you only
reference the product in your ezine, you will not
make nearly as many sales as you will if you send
an endorsement as a separate piece of email with
no other information in it.

I suppose some people won't like the fact you sent
them something other than the ezine. Where do you
draw the line? I don't know. That's up to you. I
would set it up in your terms and conditions of
subscribing that you will be sending people the
ezine AND stand alone emails that are commercial.

Why? Because if you aren't making money off the
ezine, why publish it? And I doubt you're going to
make much money from advertising in today's
market. Only the biggest ezines will do that.

It's funny. A lot of people want something for
free. But they don't realize you CAN'T afford to
continue providing the freebie to them if you
don't profit.

That's why I don't publish a regular ezine. The
"I want something free and don't sell me anything"
mentallity drives me crazy. What I do publish is a
weekly marketing tip. It's one tip, a resource of
the week with one commercial plug. One-for-one.

As far as your email promotion, the best thing you
can do in this email is just tell the truth about
why you liked the product and specifically how it
has helped you in your business. The more specific
you make it, the better. If you increased your
lead production, your hits to your web site, your
hits to sales ratio or if you decreased the cost
of generating a lead, those are all good things to
mention.

If you've increased your overall sales or income,
that is good. If you got an idea for a specific
email promotion to your customer base, that's a
good one to mention and give the dollars you made
from it.

To stimulate your thinking, read through my
testimonials:

http://www.amazingformula.com/cgi-bin/testimonials/testimonials.cgi

Here's an example of an email you might send

Subject line: A personal invitation . . .

Body:

This message is for John Q. Customer

Hi John,

Would you like to know the best investment I've
made this year?

Awhile back I ran across a marketing product that
really made an impact on my business.

As a subscriber to my publication Name of
Publication you know I'm very particular about
products I recommend, especially those related to
Internet marketing.

But I can honestly say that one product has made a
very significant difference in the way I run my
online business. You may have heard of it. It's
called The Amazing Widget That (insert info)

Here is how it has helped me in my business:

* Benefit one
* Benefit two
* Benefit three
* Benefit four

In short, the product has given me tremendous
(insert benefit), helped me find new (insert
benefit), shown me ways to (insert benefit), and
opened my eyes to new possibilities I didn't even
know existed.

It's unlike any of the other products on (insert
benefit). That will be clear to you when you read
about it. If this has only a fraction of the
impact on your business and your thinking as it
has on mine, it will be the best investment you
make this year.

I would like to personally invite you to read more
about it, click here.

Regards,

Your name
Your company

If you have a list of people who have asked to
placed on your mailing list but you need a
convenient way to email them, I recommend one of
the services on our resource list.

The great thing about these services is that when
you send out an email, it contains an unsubscribe
link. So people can unsubscribe just by clicking
on the link. You don't have to dig through your
email box looking for someone who wants off your
list but subscribed under a different email
address from the one they unsubscribed with.

That is a real pain!

If you don't have an ezine list or a mailing list,
it's easy to start one. Just use one of the
vendors on our list, and put their subscribe form
on your web page. All these vendors provide a
subscribe form your visitors can use to subscribe
to your mailing list.

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This article courtesy of Marlon Sanders'
"Associate Program Marketing Handbook"
from http://www.howtoresell.com

For 22 other ways to get more traffic and
sell more associate program products grab
your copy of the Associate Handbook today!

Just go to: http://www.howtoresell.com

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For 22 other ways to get more traffic and
sell more associate program products grab
your copy of the Associate Handbook today!

Just go to: http://www.howtoresell.com

Copyright 2003 by Higher Response Marketing, Inc. All Rights Reserved
180180

Click here for afree Marlon Sanders Cash Like Clockwork E-Course.